Script of our recording:
We found the band and song on our I-pods and researched them and other bands from YouTube for inspiration for the video for example, mystery jets.
Originally we painted this frame blue as we wanted to superimpose the band playing into the frame using the programme after effects, this is part of the post production stage and it is used to edit the video after we made the original cut.
We put this video together through final cut pro in which the first task was to create an animatic story board. Final cut pro is used to edit the digitised analogue footage that was collected and arrange the shots to create the desired narrative.
There were elements of the original song that we did not want, therefore we used a programme called wave pad to cut sections out of the song ready for the music to be played back for the lead to sing to (also known as playback).
We bought the brightly colourer tops for costumes using ecommerce to portray the fun loving star image of the band.
On the shoot day we took digital camera stills whilst the band was playing to incorporate into our CD cover and poster design. These were created in Photoshop CS4, a programme used for the manipulation of still images such as adding in arty effects to our poster.
This Andy Worhol-esk design was also created in after effects. We changed the colours of the boys using the hue/saturation tool and brightened up many of the shots to get rid of the lines in the set.
We originally intended to motion track the boys pulling faces in the frames, however due to time and technical issues this was not possible.
Once the video had been uploaded to our blogs and YouTube, feedback suggested our video had elements of originality viewers even uploaded our video to social networking sights such as face book as a form of viral marketing.
During the filming process video footage displayed above the set on a HD monitor, this enabled us to correctly frame each shot whilst setting the right exposure and focus.
We recorded each step of our process, research and planning, construction, post production and evaluation onto our web 2.0 blog pages. This enabled us to track our process and be aware of each of the steps and choices that we, made making sure they were correct decisions.
We evaluated our video and bands star image using power point presentations. These were shown to our focus group, after watching video, in order to generate feedback on our product.
Although we were not able to motion track the band pulling faces, we did however manage to motion track elements towards the end of our video such as the artist being hung up by the band, as well as the final shot of the band being framed.
Motion tracking is carried out in after effects and is a technique that is used to place chromakey images onto moving elements within a frame.
This is a good example of the way in which new technology allows us to produce sophisticated practical work in a way that wouldn’t of been possible 10 years ago.
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