Treatment for Pop Video

Our video is surrounded and designed by the Pop Art movement. We researched Pop Art Artists such as Andy Warhol and Roy Lichtenstein and incorporated their design into our video. This acts as an aid to humanise the band. It also makes then accessible where everyone can create this artwork and not just those with extraordinary talent.
The colours used in the Pop Art was an inspiration to our overall design as it reflects the fun loving, excitable and quirky nature of the band. The fact the band are presented in frames shows how society idolise celebrities and show hoe the media is a driving force in how we consume music and the bands behind it.

The narrative of the video includes a female artist hanging up her portrait of the band. These images then come to life as they are hung up. This creates the paradox of the band being present but absent, satisfying the audience however driving them to want more. It appears to us that the female is idolising the band, however this is turned around at the end where the band hang up a painting of the Artist. This challenges the stereotype that a girl would idolise the band and in fact the band are looking at the girl because she is attractive meaning the roles are reversed.
The performance aspect of the video shows the band playing their own instruments. This shows the audience that they are versatile and talented individuals who make their own music and own songs. It also helps the band to look more organic even though the imagery is synthetic. This element of performance will reach out to audiences who like bands that play their own instruments. The way the performance is presented will also show that the band are fun loving and are exciting. The use of bright colours on the guitar will literally tell the audience “Music makes the world colourful” and hopefully after seeing the band perform their talent the audience will either want to go and learn musical instruments or carry on playing.