Inside CD Cover 1
Inside CD Cover 2
Back Cover
Poster!
Tuesday, December 15, 2009
Monday, December 14, 2009
New concept ideas for album covers
Due to the band name “Picasso’s Enemies.” The images below for our video magazine as well as album where used as a new influence of Picassos Art on our band. The abstract images will be used to create new images through using different sections of each picture to create a build up of one. An example of this is building various layers from various pictures in order to make one large front cover. As well as this, we will create in Photoshop pictures within pictures to show art is created inside more art. Our previous album cover created and developed in Photoshop was adequate however we chose to create a more aesthetically pleasing look for our album cover in order to entice and encourage more eyes from our target audience and hopefully entice a new customer and fan base. This decision was also taken as it takes the bands name and image as well as taking audiences previous awareness of this artist and encouraging the image of there band through using the bands name to replicate this.
The bright colours here, will be used in our album cover to be eye catching to an audience and stand out amongst other CD's in store. It also takes into account the image and nature of a fun lovign band into account.
The build up and abstract of this face will be an influence for our album in which we will build up various layers from various pictures taken to create one large final layered one, that will appear and take on the characteristics of Picassos abstract art work.
The bright colours here, will be used in our album cover to be eye catching to an audience and stand out amongst other CD's in store. It also takes into account the image and nature of a fun lovign band into account.
The build up and abstract of this face will be an influence for our album in which we will build up various layers from various pictures taken to create one large final layered one, that will appear and take on the characteristics of Picassos abstract art work.
Friday, December 4, 2009
Evaluation of the Rough Cut without the after effects
Once our video was up and running on Final Cut Pro the first step was to make sure we logged all our individual scenes captured in the rushes such as ‘Georgie walking back with frame 2’ or ‘long shot of band playing.’ We specifically logged each individual shot in turn so that when it came to piecing the material together it would be far simpler to find the right material for each part of the narrative to them develop into the overall layout of the video. This decision was made instead of having large rushes, an example of how this benefitted us in our project is after Georgie walks back with the frames of the boys, I knew I wanted a close up shot of Leos arm being painted therefore I went into this log and inserted it correctly into place.
As this process continued some alterations needed to be made to the storyboard such as the previous animated layout. Images such as having a panning shot of Georgie swishing the frames onto the wall had to be changed for an over the shoulder shot of her placing the frames on the wall, as during the shooting day this shot was difficult to obtain. In addition to this a hill was present in our original storyboard. A collective decision was made before entering Final Cut Pro that this image was not going to be used in our final piece as it did not fit with the overall narrative or match the themes and images of the band; therefore we made sure to get extra footage of the bands performance as well as close ups of body’s being painting in exchange.
Having said this many aspects of our storyboard remained the same in Final Cut Pro such as our ending of the main female protagonist being hung up in a frame by the band providing a twist in the narrative for our audience. This image was specifically chosen in order to represent that our band are in fact present but absent to our target audience fo 16-24 year olds. The canvas heads were also kept maintaining the theme and image of pop art on a wall.
When the story board was first created me and my group only had half of an idea of what images we wanted to create in our video. We knew the themes and ideas we wanted to create only didn’t know how to portray those in the final narrative. We now have a much stronger solid idea of the overall narrative meaning that although aspects changed, they did so for the better.
Once a simple and basic version of our storyboard was completed, e.g. knowing where each cut would occur but with no engaging concepts added, we than began to play around with creating something aesthetically pleasing to our audience members. We did this by, taking shots such as the band playing normally. I then went into my rushes and found that at times the bands are all forward, or just the guitarist or bassist or the drummer. I then began to think how I could mix these shots up to create a popping effect where the band would jump from once place to another. I had to match up each section where a different band member was forward to the specific part in the music for continuity as well as accuracy for the lead singers miming. Once this was done, I bladed the cuts to make them shorter and snapper to create a popping effect which when neatened up gave a more visually pleasing image as well as maintaining our arty popping effect for the band.
Once we were fairly pleased with how our pop video appeared, we reviewed it with our teachers. Once doing this the feedback suggested that at times the narrative was incorrect in parts such as seeing the long shot of the boys fully painted too early therefore giving away the ‘gag’ of the video. As a group we took this on board and changed the narrative to more close ups of painting the boys as well as wide shots of the band playing further towards the beginning of the video and moved the fully painted boys along later in the time line on the Final Cut. This produced a more developed narrative to our pop video as well as building up the audiences curiosity of wanting to know what the girl is painting therefore enticing them to watch on.
Additional feedback suggested that in moments our shots were out of sink with the music and didn’t come on the beat. We changed this by creating markers on our time line matching and using the snapping tool to match each marker on the beat to the shot in order to make sure each shot came in on time.
Once we were happy with everything in terms of the narrative, the beat as well as the overall portrayal of the video we saved the final rough cut into Adobe After Effects, by moving the specific shots that need to be altered such as the blue frames and canvas’s. Here we began logging our new files so that again they would be easy to find and then underneath each log that needed after effects we inserted what would go into the frames/canvas so that when the time came we would easily be able to insert the images correctly into place saving our project time of completion.
In terms of structure for our piece we tried to build the audiences curiosity such as having the band playing but then randomly have a shoulder being painted, this entices the audience to want to know what is being painted. There is then a shot of Georgie painting a canvas which has a jump cut to an arm being painted and then walking through her art gallery putting up pictures of the band members. This begins to build up the image that she is a fan painting the boys in the band to then hang up in her studio in order to idolise. The images build up more and more until the chorus where you see the boys in wide shot fully painted for the first time. The fact that the boys are physically painted portrays them as fun and of a loving quirky nature to their target audience.
There is then a twist at the end of the narrative where the boys walk to the back of the art gallery wall. We are expecting to see another picture of them however this time we see a framed image of Georgie smiling and waving at the band. This portrays to the audience that the band also idolise their fans. As well as in fact appearing in two paradoxes. One is ordinariness, as in they are like everyday boys and present to an audience member however the other paradox is that they are extraordinary and therefore not like others such as being talented and therefore absent to the audience.
Two main influences on our piece were an A2 pop video called ‘Astronauts and All”, which have a similar look and image of their band. They also portray popping in their video.
As well as this the Kodak advert in which a picture is taken and then the frame moves to show it as a picture against the actual background of the picture was an influence. This was similar to our end image of Georgie walking back with the frame against the actual boys in the background.
Additionally a past A2 pop video called “Time to pretend” also influenced my idea in the way they use Blue screens on TVs in order to represent moving images. This was similar to our idea however instead of TVs we used frames instead. Despite this, the same process would have been carried out.
Overall I feel a particular main strength within our group when creating the rough cut was that we had used final cut pro before when creating our AS thrillers and therefore we were already aware of how the programme worked and how we went about the tasks of piecing the video together. This saved us a huge amount of time as well as making the creation of the product a lot easier as we did not need the programme re-explaining to us.
As well as this, as a result of a productive shoot day we were able to obtain some useful footage for our piece making the structuring and slotting of shots a lot easier to put it as the exact shot required for our storyboard at a given point would have been taken during the shoot.
Additionally, similar to a strength of our shoot day, the group worked collectively in terms of knowing how we wanted the band to be represented therefore this made putting the final rough cut together a much faster and argument free process such as what scenes we wanted were.
Having said this, at the same time of working in a group I felt that I had the confidence to make crucial decisions alone whilst editing. I would then check with my group at a later point to make sure everything was ok. Through continuous practice I found challenges such as syncopating James’s mouth moving to the music less complicated as time went on and soon it became a very easy concept to carry out.
On the other hand despite our group having various strengths some weaknesses we fasted in the final rough cut version was the timing of the instruments to the music such as the drummer. We were aware this would be an issue from the beginning as we had cast a none instrumentalist as our drummer. This resulted in detail care such as taking it to the next millisecond in sound in order to match up the drums to the beat as accurately as possibly.
James, the lead singer also did not hold notes at times as well as his diction not being accurate enough. This led to complications such as words “is your sweater on” where the note is held at the end; this made it difficult to obtain the right shot which portrays James holding this note in order to make the video appear authentic instead of mimed.
Moreover, we also had problems with the music track itself as it froze and the music jigged at certain points making it more challenging to edit around these points as I could not here in the music what part we were up to. Re importing the track took time to carry out however it was not a major fault that we faced.
During one editing session, I also pressed the delete button instead of the backspace. As I had just saved my work and checked out I could not reopen the file therefore I had to undo everything I had previously done and then re-sync the music to the cuts as this had become misplaced in the process.
Our After Effects footage has completely finished now and therefore we our about to reinsert it back into final cut pro to finish our overall end pop video.
When we first began after effects, this was a new process for the group therefore we sat down with a teacher who explained step by step the instruction process for it such as, after finding the correct file appropriate that we wished to work with such as the ‘over the shoulder shot of Georgie hanging up frame one’ when then:
1. Go into composition
2. New composition
3. Composition Name
4. Duration- At top screen- match them up
5. then press Ok
6. The drag into the comps file.
7. Click on the after effects shot you actually want to merge things into. Then click the apple key plus ?
8. Do the same with the footage that is then going to go directly into that frame such as the band playing.
9. Then you need to unclick the link, scale it up to the correct size of the frame, this being 134. This should be done for all compositions instantly. Put the link back on and widen it.
10. Click on effect-keying-key light.
11. Take the idropper click on the blueness of the frame. This should automatically change the colour of it.
12. The click final result go into combined matte
13. Screen matte with the arrow facing down.
14. Clip black- drag to the right to make the screen as black as possible (roughly around 32)
15. The click on clip white drag it to the left creeping it to make it as white as possible usually approx 62.
16. The press screen shrink/Gr –move to the left till it hits around -1.8
17. then click screen softness- drag to the right till it hits about 2.0
18. Then press view – final result
19. Click back on the person in the frame –scale position
20. Go back up to the top screen scroll the thin line across until it says project- pick the next one and repeat process.
We also experienced working with motion tracking during this time such as boys hanging up Georgie in last frame this was a time consuming process where accuracy was essential.
Once we had created all the After Effects we played around with colours such as saturation as this was a pop art video therefore we worked with high contrast levels as well as postorising the images to give it a more aesthetically pleasing and authentically unique look to our video.
As this process continued some alterations needed to be made to the storyboard such as the previous animated layout. Images such as having a panning shot of Georgie swishing the frames onto the wall had to be changed for an over the shoulder shot of her placing the frames on the wall, as during the shooting day this shot was difficult to obtain. In addition to this a hill was present in our original storyboard. A collective decision was made before entering Final Cut Pro that this image was not going to be used in our final piece as it did not fit with the overall narrative or match the themes and images of the band; therefore we made sure to get extra footage of the bands performance as well as close ups of body’s being painting in exchange.
Having said this many aspects of our storyboard remained the same in Final Cut Pro such as our ending of the main female protagonist being hung up in a frame by the band providing a twist in the narrative for our audience. This image was specifically chosen in order to represent that our band are in fact present but absent to our target audience fo 16-24 year olds. The canvas heads were also kept maintaining the theme and image of pop art on a wall.
When the story board was first created me and my group only had half of an idea of what images we wanted to create in our video. We knew the themes and ideas we wanted to create only didn’t know how to portray those in the final narrative. We now have a much stronger solid idea of the overall narrative meaning that although aspects changed, they did so for the better.
Once a simple and basic version of our storyboard was completed, e.g. knowing where each cut would occur but with no engaging concepts added, we than began to play around with creating something aesthetically pleasing to our audience members. We did this by, taking shots such as the band playing normally. I then went into my rushes and found that at times the bands are all forward, or just the guitarist or bassist or the drummer. I then began to think how I could mix these shots up to create a popping effect where the band would jump from once place to another. I had to match up each section where a different band member was forward to the specific part in the music for continuity as well as accuracy for the lead singers miming. Once this was done, I bladed the cuts to make them shorter and snapper to create a popping effect which when neatened up gave a more visually pleasing image as well as maintaining our arty popping effect for the band.
Once we were fairly pleased with how our pop video appeared, we reviewed it with our teachers. Once doing this the feedback suggested that at times the narrative was incorrect in parts such as seeing the long shot of the boys fully painted too early therefore giving away the ‘gag’ of the video. As a group we took this on board and changed the narrative to more close ups of painting the boys as well as wide shots of the band playing further towards the beginning of the video and moved the fully painted boys along later in the time line on the Final Cut. This produced a more developed narrative to our pop video as well as building up the audiences curiosity of wanting to know what the girl is painting therefore enticing them to watch on.
Additional feedback suggested that in moments our shots were out of sink with the music and didn’t come on the beat. We changed this by creating markers on our time line matching and using the snapping tool to match each marker on the beat to the shot in order to make sure each shot came in on time.
Once we were happy with everything in terms of the narrative, the beat as well as the overall portrayal of the video we saved the final rough cut into Adobe After Effects, by moving the specific shots that need to be altered such as the blue frames and canvas’s. Here we began logging our new files so that again they would be easy to find and then underneath each log that needed after effects we inserted what would go into the frames/canvas so that when the time came we would easily be able to insert the images correctly into place saving our project time of completion.
In terms of structure for our piece we tried to build the audiences curiosity such as having the band playing but then randomly have a shoulder being painted, this entices the audience to want to know what is being painted. There is then a shot of Georgie painting a canvas which has a jump cut to an arm being painted and then walking through her art gallery putting up pictures of the band members. This begins to build up the image that she is a fan painting the boys in the band to then hang up in her studio in order to idolise. The images build up more and more until the chorus where you see the boys in wide shot fully painted for the first time. The fact that the boys are physically painted portrays them as fun and of a loving quirky nature to their target audience.
There is then a twist at the end of the narrative where the boys walk to the back of the art gallery wall. We are expecting to see another picture of them however this time we see a framed image of Georgie smiling and waving at the band. This portrays to the audience that the band also idolise their fans. As well as in fact appearing in two paradoxes. One is ordinariness, as in they are like everyday boys and present to an audience member however the other paradox is that they are extraordinary and therefore not like others such as being talented and therefore absent to the audience.
Two main influences on our piece were an A2 pop video called ‘Astronauts and All”, which have a similar look and image of their band. They also portray popping in their video.
As well as this the Kodak advert in which a picture is taken and then the frame moves to show it as a picture against the actual background of the picture was an influence. This was similar to our end image of Georgie walking back with the frame against the actual boys in the background.
Additionally a past A2 pop video called “Time to pretend” also influenced my idea in the way they use Blue screens on TVs in order to represent moving images. This was similar to our idea however instead of TVs we used frames instead. Despite this, the same process would have been carried out.
Overall I feel a particular main strength within our group when creating the rough cut was that we had used final cut pro before when creating our AS thrillers and therefore we were already aware of how the programme worked and how we went about the tasks of piecing the video together. This saved us a huge amount of time as well as making the creation of the product a lot easier as we did not need the programme re-explaining to us.
As well as this, as a result of a productive shoot day we were able to obtain some useful footage for our piece making the structuring and slotting of shots a lot easier to put it as the exact shot required for our storyboard at a given point would have been taken during the shoot.
Additionally, similar to a strength of our shoot day, the group worked collectively in terms of knowing how we wanted the band to be represented therefore this made putting the final rough cut together a much faster and argument free process such as what scenes we wanted were.
Having said this, at the same time of working in a group I felt that I had the confidence to make crucial decisions alone whilst editing. I would then check with my group at a later point to make sure everything was ok. Through continuous practice I found challenges such as syncopating James’s mouth moving to the music less complicated as time went on and soon it became a very easy concept to carry out.
On the other hand despite our group having various strengths some weaknesses we fasted in the final rough cut version was the timing of the instruments to the music such as the drummer. We were aware this would be an issue from the beginning as we had cast a none instrumentalist as our drummer. This resulted in detail care such as taking it to the next millisecond in sound in order to match up the drums to the beat as accurately as possibly.
James, the lead singer also did not hold notes at times as well as his diction not being accurate enough. This led to complications such as words “is your sweater on” where the note is held at the end; this made it difficult to obtain the right shot which portrays James holding this note in order to make the video appear authentic instead of mimed.
Moreover, we also had problems with the music track itself as it froze and the music jigged at certain points making it more challenging to edit around these points as I could not here in the music what part we were up to. Re importing the track took time to carry out however it was not a major fault that we faced.
During one editing session, I also pressed the delete button instead of the backspace. As I had just saved my work and checked out I could not reopen the file therefore I had to undo everything I had previously done and then re-sync the music to the cuts as this had become misplaced in the process.
Our After Effects footage has completely finished now and therefore we our about to reinsert it back into final cut pro to finish our overall end pop video.
When we first began after effects, this was a new process for the group therefore we sat down with a teacher who explained step by step the instruction process for it such as, after finding the correct file appropriate that we wished to work with such as the ‘over the shoulder shot of Georgie hanging up frame one’ when then:
1. Go into composition
2. New composition
3. Composition Name
4. Duration- At top screen- match them up
5. then press Ok
6. The drag into the comps file.
7. Click on the after effects shot you actually want to merge things into. Then click the apple key plus ?
8. Do the same with the footage that is then going to go directly into that frame such as the band playing.
9. Then you need to unclick the link, scale it up to the correct size of the frame, this being 134. This should be done for all compositions instantly. Put the link back on and widen it.
10. Click on effect-keying-key light.
11. Take the idropper click on the blueness of the frame. This should automatically change the colour of it.
12. The click final result go into combined matte
13. Screen matte with the arrow facing down.
14. Clip black- drag to the right to make the screen as black as possible (roughly around 32)
15. The click on clip white drag it to the left creeping it to make it as white as possible usually approx 62.
16. The press screen shrink/Gr –move to the left till it hits around -1.8
17. then click screen softness- drag to the right till it hits about 2.0
18. Then press view – final result
19. Click back on the person in the frame –scale position
20. Go back up to the top screen scroll the thin line across until it says project- pick the next one and repeat process.
We also experienced working with motion tracking during this time such as boys hanging up Georgie in last frame this was a time consuming process where accuracy was essential.
Once we had created all the After Effects we played around with colours such as saturation as this was a pop art video therefore we worked with high contrast levels as well as postorising the images to give it a more aesthetically pleasing and authentically unique look to our video.
Thursday, December 3, 2009
Recieved permisson to use the track
We hereby grant you (Athena Dobson) permission to use the Master Recording rights mentioned below in your NON COMMERICAL SHORT FILM entitled ‘A Level Portfolio’, as part of the course A Level Media Studies at Hurtwood House PROVIDED THAT the usage is limited to educational or competition use only and FURTHER PROVIDED THAT no profit or income of any kind will be derived from such usage.
I can confirm that this usage is a gratis PROVIDED THAT the Music Publisher also agrees to gratis use.
Please credit us as follows:
Vampire Weekend "Cape Cod Kwassa Kwassa"
(P) 2007 XL Recordings Limited
Written by R Batmanglij / E Koenig / C Tomson / C Baio
Published by Vampire Weekend ASCAP
ISRC No: GB-BKS-07-00258
Taken from the album 'Vampire Weekend' [XL 318]
Licensed courtesy of XL Recordings Ltd
www.xlrecordings.com
In the event that your project attains commercial success you should approach us for a commercial licence and we will endeavour to facilitate your request.
Please note that you also need to seek permission from the music publisher:
(NB all publishing information supplied should be verified with your local collecting society).
Many thanks,
Emma Lomas
BEGGARS GROUP LICENSING
I can confirm that this usage is a gratis PROVIDED THAT the Music Publisher also agrees to gratis use.
Please credit us as follows:
Vampire Weekend "Cape Cod Kwassa Kwassa"
(P) 2007 XL Recordings Limited
Written by R Batmanglij / E Koenig / C Tomson / C Baio
Published by Vampire Weekend ASCAP
ISRC No: GB-BKS-07-00258
Taken from the album 'Vampire Weekend' [XL 318]
Licensed courtesy of XL Recordings Ltd
www.xlrecordings.com
In the event that your project attains commercial success you should approach us for a commercial licence and we will endeavour to facilitate your request.
Please note that you also need to seek permission from the music publisher:
(NB all publishing information supplied should be verified with your local collecting society).
Many thanks,
Emma Lomas
BEGGARS GROUP LICENSING
Friday, November 6, 2009
Cover Album
Front Cover
This front cover illustrates the fact that the band is trapped within a frame painted by a fan. They are trying to escape in order to meet her in order to be become present instead of absent to the target audience.
The bright colours from the album also portray Picasso’s enemy’s style of music such as Indie Rock as well as their fun loving nature.
The bright colours from the album also portray Picasso’s enemy’s style of music such as Indie Rock as well as their fun loving nature.
Inside Cover 1
This will be viewed on the left inside cover.This was edited in Photoshop in order to stand out from other albums and enhance the videos theme of pop art and paint. The fact that the band members are pulling facial expressions potrays them to be fun as well as not taking themselves to seriously to an audience member. This will entice consumers to buy the track as a result of their attitude and behaviour .
Inside cover 2
We chose this as our right inside cover due to the compostion of the picture. At first this was a bleak image however we editted it in photoshop using posterised effect to give it a unique and authentic look.
I like this image particualary as it shows the band members holding up each others frames. This shows they are forming art aspects out of each other.
Back Cover
The photo is of Georgie (or female protagonist) holding up a blue framed picture. We then inputted our front cover image using Photoshop into the frame. I felt this would look good on our CD cover due to it being our front cover and therefore back cover to finish it off. I feel this looked like a good effect. As well as shows that the beautiful fan idolises the band enough to paint them.
Evaulation of the shoot day
In the run up to the shoot, a number of tasks had to be pre-prepared ready for the day. One of these tasks involved painting the frames black as well as the body and canvas of frames blue. This is similar to a blue screen effect in which editing takes place on the screen in Adobe after effects at a later stage. Additionally to this, I and my team created a shooting schedule the night before. This meant all members as well as the band knew exactly what order we were running in and which scene we were up to in the running order e.g. the art gallery. This enabled the day to run smoothly with little wastage of time or stress. We also had a strict budget of £120 to maintain and keep within. This finance allowed me to get all the props needed for our shoot such as the body paints, frames and T-shirts. Moreover, as the shoot was occurring two days after we got back from half term, we decided just before we left to burn the song ‘Cape Cod Kwassa Kwassa’ onto individual CD’s for the band to go away and learn. Our two main prioritise during this time were the lead singer, as all lyrics needed to be learned as well as sending our drummer a video of the vampire weekends ‘actual’ drummer playing the song on YouTube in order to get a 'feel for it.' This was due to him never playing the instrument before. Having said this, we were pleased with the end result as to the drummer who is a dancer had natural rhythm to improvise with.
Having said this, the fact that Ali (our male drummer) did not play the actual drums did cause some minor problems for the group. In the planning procedure such as forming a cast, it was very difficult to find an AS drummer that hadn’t already been used for a different pop video. This was a worrying factor and therefore we chose Ali based on his look, as he had a great image appeal for the band. Additionally to this, his natural rhythm would help him, assuming he would be the most likely chance of 'pulling it off' in the performance. When we then came to editing we found that at times he was clearly out of beat with the music and therefore had to cut a lot of scenes with the drummer, therefore extreme close ups of the actual drums as well as his face where used to replace this. A far larger problem our group faced was the arrival of our body paints. These were specifically ordered weeks in advanced before the shoot in order to know we would have them on time. Having said this, they did not arrive and therefore the day before the shoot we had to ask the theatre department if they wouldn’t mind us using some of their paint for our project. Furthermore, due to us having to paint the frames and canvas, it was raining outside therefore finding a place to dry the props outside seemed very difficult. This meant that on the day of the shoot when we came to use the objects we found roughage from leaves and the gravel on the floor had dried onto the blue frames and canvas and therefore through lack of time to repaint them all, we had to make do with what we had.
Having said this, the fact that Ali (our male drummer) did not play the actual drums did cause some minor problems for the group. In the planning procedure such as forming a cast, it was very difficult to find an AS drummer that hadn’t already been used for a different pop video. This was a worrying factor and therefore we chose Ali based on his look, as he had a great image appeal for the band. Additionally to this, his natural rhythm would help him, assuming he would be the most likely chance of 'pulling it off' in the performance. When we then came to editing we found that at times he was clearly out of beat with the music and therefore had to cut a lot of scenes with the drummer, therefore extreme close ups of the actual drums as well as his face where used to replace this. A far larger problem our group faced was the arrival of our body paints. These were specifically ordered weeks in advanced before the shoot in order to know we would have them on time. Having said this, they did not arrive and therefore the day before the shoot we had to ask the theatre department if they wouldn’t mind us using some of their paint for our project. Furthermore, due to us having to paint the frames and canvas, it was raining outside therefore finding a place to dry the props outside seemed very difficult. This meant that on the day of the shoot when we came to use the objects we found roughage from leaves and the gravel on the floor had dried onto the blue frames and canvas and therefore through lack of time to repaint them all, we had to make do with what we had.
Due to our shooting schedule we knew the order in which we wanted to shoot the day. However this changed slightly. In order to work efficiently with time and set of the studio we decided it would be best to shoot the studio where the band performed first and get all the takes we needed. We then shot Georgie’s (our main girl) art gallery as this was the next required shot through a similar set up and then after lunch we decided it would be best to paint the boys. If this process would have done before Georgie’s art studio this would have caused potential paint and mess on the floor and therefore continuity in the performance would be difficult to maintain. We also chose to paint the boys after lunch due to the time consuming aspects of it such as painting then filming it and then having to shower them off to do the last scene of the art gallery. The art gallery was filmed last due to the more complex set up of the day and therefore we choose to shower the boys whilst this last set was being created. This meant no time was wasted on the day of the shoot therefore the time was used effectively throughout the entire day resulting in every shot required being filmed in the time provided.
As a group we stuck pretty close to our story board. This is clearly seen in our final cut pro project as we created our actual rough copy of the pop video directly above our storyboard. This therefore enabled us to know where each take is meant to slot into the storyboard. Having said this, some aspects of it changed in the initial story such as the hill being changed to painting the boys. This was a wise decisions as it meant not only was a location needed for the hill sequence but also it did not fit with the narrative or image of the band, therefore this aspect looked odd and out of place. I found this to be a good change to our storyboard. Additionally to this, we had various gaps when creating our animated storyboard in final cut pro. This was filled however on the shoot day by new initiative ideas and material. Such as pulling faces in frames and then shaking it off and passing the frames to someone else. This kept in tune the narrative of the video as well as helping to create this fun loving indie rock band.
Throughout the entire day I played various job roles such as the overall director of the video announcing what shoot was up next from viewing the storyboard. This role also included telling the band what I wanted from then whether it was more movement, less movement or moving the instrument a particular way in order to gain the best angle on camera at that moment. I also played the music girl in which I was responsible for finding the music at the correct point in order to redo a specific scene. I had to make sure I had an introduction part for the band so that they were ready when the music came to right place. I would here “rolling (camera person) playback (director) playback in 3, 2, 1 (music)” Although these were two important jobs on the shoot day, I felt the most vital role was the job of the camera man. This task enabled me to use the JVC-1500 E. This ensured I got each shot in focus as well as the sharpness of it. Not only did this enable me to learn different aspects of the camera I hadn’t necessarily learnt before but also helped to refresh my memory such as the technical names since my AS thriller production.
Although I found the music to be a challenging task such as finding the perfect place for the music, as the shots moved fast therefore I had to be ready quickly as not to waste time. I found the camera man a more responsible and rewarding job as the team are reliant on you to get the perfect shot. This was able to be viewed on the plasma screen TV provided in which we were able to see the outcome of how the overall look of our performance would appear. This was an important aspect to consider as we needed to decide if this was the right selling image of our band for the audience as well as if the material would appeal to our targeted audience of 16-24 year olds.
On the day of the shoot we had a strict schedule of which shots were needed and in what particular order. This kept us as well as our performers collectively focused and on task at all times. Having said this, we had to make some wise quick decisions as we realised we in fact did not need a blue screen performance of the band anymore as this was unnecessary as the same shots could be taken in the studio of the performance. This was therefore taken out of our shooting schedule and meant that the blue screen shots would now be shot in the stupid as the performance aspect and therefore were the first shots of the day to be taken instead of the last. Additionally to this, a new sequence was added in the end such as the band pulling a silly face and then shaking off the frame to pass to another person. I feel this sequence is a perfect shot in terms of representing the image of the band, as it shows them to be quirky, fun and not taking themselves too seriously.
I particularly enjoyed the team work amongst our group on the shoot day. I feel collectively we pulled all our ideas together resulting in the creation of new interesting ideas for our band to perform as well as inspiration in order to divert from mental blocks. This led to motivation within the performance areas both for the directors and the band resulting in a mutual grounded understanding and respect. This in turn meant that when ideas were changed such as the ending of the silly frames in faces, the band took on this new idea quickly and performed it to the best of their ability at that moment in time. There was no wastage of time. Overall I walked away from the shoot day feeling proud, satisfied and believed we had gathered enough material to then edit at a later process.
Having said this, aspects I feel did not go as well as they could was the overall attention to detail during filming. I did not necessarily notice this on the shoot day, however now that the editing process has began I can see that canvas have been put up slanted as well as people walking through the frames and set designers in the back ground working. I did not notice this at the time of production on the plasma screen and therefore our mistake was not filming the same shots for a longer period of time. This makes our job in after effects even harder as we have to change our slanting of the frames as well as cut out the background of the workmanship.
Furthermore, on the morning of the shoot day, we had a problem with the girl protagonists dress. It did not fit her properly or portray the correct image we wanted. In the video she is demonstrating a sexy girl that all the band members want, her outfit did not show this and therefore as a result we had to run back to house and grab a different dress she could wear. Our luck was that she was of a similar size and therefore this was not a problem. This was a large flaw to our planning as we should of checked her dress before the day of the shoot juts to be 100 percent certain we had the intended look as this was so important to the narrative.
In terms of our initial plans, myself and the group were lucky in respect to having a collective firm idea on the target audience as well as image we wanted to create overall. This made creating the production process of ideas relatively the same throughout in terms of the initial material such as painting and pop art to demonstrate our band. Nonetheless many ideas we wanted to create could not work such as a flip book of art as well as the idea of taking a shot of London in saturated dull colours however then getting the band to sing and suddenly different colours such as purples and yellows begin to emerge. Although our ideas of the narrative of the story has changed continuously in our planning process our overall image we wanted to create as well as targeted audience has always remained the same keeping us all on the same path and moving forward in terms of direction from our initial ideas to our now end performance.
If I was to take part in the shoot day again I would voice myself more in terms of asking to use the camera. This is due to me wanting to take this activity for a carrier and therefore I wish I would have asked for more control of it enabling me to increase my knowledge base of that specific camera to be potentially being ahead of other students in university. I would also push through my tiredness more as throughout the day I lost a tiny bit of focus and concentration though tiredness. If I was to do it again I wouldn’t let this control me and I would remain alert at all times through the shoot day.
Furthermore, from watching other performance videos I wish as a group we would have considered using more lighting in our performance to give it an edge such as strobe lighting etc. Nonetheless, although this is more interesting for an audience to watch and technically more complex, this did not fit into the narrative or image of our piece and therefore, in terms of lighting and staging this was not appropriate to our individual performance.
Wednesday, November 4, 2009
Shooting Schedule
Shooting Schedule
Art Gallery
Hanging up paintings- 1st painting
- Wide shot of her walking into frame and hanging up first painting.
- Long shot of her walking away.
-
- Close up of hanging up (Walking back)
- Walk past the frame and hanging up the next (mid)
- Mid shot of walking past frame.
- Track into 1st frame.
- Canvas POPs.
- Film canvas for AGES (Allow editing)
- Georgie swiping picture across canvas
- Swiping picture again (with no canvas behind this time)
- Track in to frame as it is held (Frame as above)
- Georgie admiring shots (admiring frame, nodding)
Canvas and Frames Back up… and hanging. BOYS PAINTED
- Establish shot with band and frames (holding frames)
- Close up of 2band members (looking to Left) OOH
- Close up of other 2 members (Looking to Right) OOH
- Close up of Georgie with frame.
- Shot with Georgie and band…all 5 lined up with empty frames.
- End- long shot of band putting frame of georgie up and admiring.
White Box Studio
- Wide shot of performance.
- Reaction to her walking past (right to left)
- Popping in shot. (stop motion camera)
- Close up of Guitar
- Close up of Bass
- Close up of Singers head
- Close up of Singers mouth
- Close up of Drums (Many different shots)
- Close up of faces of drummer, basist, and guitar.
- Close up of band singing in Star formation with heads (Arial shot)
- Shot of Georgie, smiling. (for frame at end)
- Pan of paint brushes.
- Georgie picking up paint brush.
- Georgie mixing paint (couple of shots different colours), swirling paint in water then paint.
- Close up of hand baing painted.
- Close up Arm being painted, Georgie in shot looking at arm. (her eyes) showing concentration.
- Chests being painted.
- Shoulder painted
- Face being painted by Georgie.
- Shots of her eyes painting (concentration)
- Shots of her Face, Inc lips… close up on her concentration with a body part in shot.
Blue Screen
- Wide shot of performance.
- Popping in shot. (Stop motion camera)
- Close up of Guitar (whole song)
- Close up of Bass
- Close up of Singers head (Whole song)
- Close up of Singers mouth.
- Close up of Drums (Many different shots)
- Close up of faces of drummer, basist, and guitar.
- Close up of Chazz (Singing Chorus) FOR CANVAS LATER ON
- Close up of James (Singing Chorus)
- Close up of Ali (Singing Chorus)
- Close up of Leo (Singing Chorus)
- Close up of Lips (Miming Oooh) ALL BAND MEMBERS x4
Art Gallery
Hanging up paintings- 1st painting
- Wide shot of her walking into frame and hanging up first painting.
- Long shot of her walking away.
-
- Close up of hanging up (Walking back)
- Walk past the frame and hanging up the next (mid)
- Mid shot of walking past frame.
- Track into 1st frame.
- Canvas POPs.
- Film canvas for AGES (Allow editing)
- Georgie swiping picture across canvas
- Swiping picture again (with no canvas behind this time)
- Track in to frame as it is held (Frame as above)
- Georgie admiring shots (admiring frame, nodding)
Canvas and Frames Back up… and hanging. BOYS PAINTED
- Establish shot with band and frames (holding frames)
- Close up of 2band members (looking to Left) OOH
- Close up of other 2 members (Looking to Right) OOH
- Close up of Georgie with frame.
- Shot with Georgie and band…all 5 lined up with empty frames.
- End- long shot of band putting frame of georgie up and admiring.
White Box Studio
- Wide shot of performance.
- Reaction to her walking past (right to left)
- Popping in shot. (stop motion camera)
- Close up of Guitar
- Close up of Bass
- Close up of Singers head
- Close up of Singers mouth
- Close up of Drums (Many different shots)
- Close up of faces of drummer, basist, and guitar.
- Close up of band singing in Star formation with heads (Arial shot)
- Shot of Georgie, smiling. (for frame at end)
- Pan of paint brushes.
- Georgie picking up paint brush.
- Georgie mixing paint (couple of shots different colours), swirling paint in water then paint.
- Close up of hand baing painted.
- Close up Arm being painted, Georgie in shot looking at arm. (her eyes) showing concentration.
- Chests being painted.
- Shoulder painted
- Face being painted by Georgie.
- Shots of her eyes painting (concentration)
- Shots of her Face, Inc lips… close up on her concentration with a body part in shot.
Blue Screen
- Wide shot of performance.
- Popping in shot. (Stop motion camera)
- Close up of Guitar (whole song)
- Close up of Bass
- Close up of Singers head (Whole song)
- Close up of Singers mouth.
- Close up of Drums (Many different shots)
- Close up of faces of drummer, basist, and guitar.
- Close up of Chazz (Singing Chorus) FOR CANVAS LATER ON
- Close up of James (Singing Chorus)
- Close up of Ali (Singing Chorus)
- Close up of Leo (Singing Chorus)
- Close up of Lips (Miming Oooh) ALL BAND MEMBERS x4
Monday, November 2, 2009
Friday, October 16, 2009
Copyright for using the track
To XL recordings,
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
Cape Cod Kwassa Kwassa by Vampire Weekend.
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Maria, Athena and Emma
Hurtwood House School
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
Cape Cod Kwassa Kwassa by Vampire Weekend.
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Maria, Athena and Emma
Hurtwood House School
XL- Other signed off competing bands
XL recordings- record label
This recording compnay was once initially dance musically orientated, however they have now broadened their horizons and signed a range of band with more original indi music styles.
- Other acts also signed by XL recordings:
- Other acts also signed by XL recordings:
Basemnet Jaxx
Dizzee rascal
From researching the competing bands and looking at their album covers, it is clear to see that the use of bright colours and artistry is vital and a key theme in heir covers. Therefore when creating our own album cover for ‘Picassos enemies’ we will also have to hake this into account as we are signed to the same labelling company we will have to adapt to suit the same style as well as compete for audiences attend and to produce sales for our band.
XL - Vampire weekend -institutional Context of the band
To view the site click on the link below.
Vampire Weekend News:
Vampire Weekend Premiere New Song, "Horchata", Announce Tour
From http://www.pitchfork.com/news/36697-vampire-weekend-count-down-to-new-track-download-tour-dates/ at 05/10/09 05:50 PM. 0 comments.
The tasteful viral build up to Vampire Weekend's new record, Contra, continues with the premiere of LP opener "Horchata" via their website in mere moments, according a countdown clock ticking down now.
UPDATE: It's available now! Download/stream the track below!
The track starts frontman Ezra Koenig singing, "In December drinking horchata/ I look psychotic in a balaclava," before stomping drums, lofty back up vocals, and whimsical strings eventually join him. There's a lot going on on this song.
In our recent interview with Koenig, he told us all about the strong California influence on Contra, and he's backing up the claim with a two-week tour of the state come November. The trek finds Vampire Weekend hitting cities without baseball teams like Pioneertown, Visalia, and Lomita, where they'll play a VFW Hall. A press release hints that daily announcements tipping off fans to "impromptu events" throughout the Cali trek will be found on the band's website, too.
Contra is out January 12 on XL.
Vampire Weekend Premiere New Song, "Horchata", Announce Tour
From http://www.pitchfork.com/news/36697-vampire-weekend-count-down-to-new-track-download-tour-dates/ at 05/10/09 05:50 PM. 0 comments.
The tasteful viral build up to Vampire Weekend's new record, Contra, continues with the premiere of LP opener "Horchata" via their website in mere moments, according a countdown clock ticking down now.
UPDATE: It's available now! Download/stream the track below!
The track starts frontman Ezra Koenig singing, "In December drinking horchata/ I look psychotic in a balaclava," before stomping drums, lofty back up vocals, and whimsical strings eventually join him. There's a lot going on on this song.
In our recent interview with Koenig, he told us all about the strong California influence on Contra, and he's backing up the claim with a two-week tour of the state come November. The trek finds Vampire Weekend hitting cities without baseball teams like Pioneertown, Visalia, and Lomita, where they'll play a VFW Hall. A press release hints that daily announcements tipping off fans to "impromptu events" throughout the Cali trek will be found on the band's website, too.
Contra is out January 12 on XL.
Pop Art Ideas- Andy Warhol
Pop Art was defined by images of material goods and popular culture. Pop artists rejected the serious nature of the art world. To do this, these artists painted or printed everyday images of things that usually are not considered art. These images included photographs from magazines, drink advertisements and drawings from popular comic strips.
He once said that he thought everyone should think alike and be like a machine
He said that in the future, everybody will be famous for fifteen minutes.
I chose to use Andy Warhol in the video to demonstrate the idea behind the band being fun loving as well as the art work portraying the bands presence but absence to their audience due to the pop art being created/ painted or a print of everyday images of things that usually are not considered art and the nom. Therefore making rh band reachable and present to their audience.
He once said that he thought everyone should think alike and be like a machine
He said that in the future, everybody will be famous for fifteen minutes.
I chose to use Andy Warhol in the video to demonstrate the idea behind the band being fun loving as well as the art work portraying the bands presence but absence to their audience due to the pop art being created/ painted or a print of everyday images of things that usually are not considered art and the nom. Therefore making rh band reachable and present to their audience.
Andy Warhols- Marilyn monroe
Pop Art Images
Our audience specifications
Our bands lifestyle:
1.Would listen to radio stations such as radio 1;
2.Regular gig attendees, as music would play a huge part in their lifestyles.
3.They would read nme (a magazine) and be most interested in programmes on channel 4 as 4.they are more cutting edge and original
5.They watch never mind the buzz cocks.
6.They would shop in places such as oxford street Camden and Portobello road.
7.They would attend college or school with high prospects and an enjoyment for life.
1.Would listen to radio stations such as radio 1;
2.Regular gig attendees, as music would play a huge part in their lifestyles.
3.They would read nme (a magazine) and be most interested in programmes on channel 4 as 4.they are more cutting edge and original
5.They watch never mind the buzz cocks.
6.They would shop in places such as oxford street Camden and Portobello road.
7.They would attend college or school with high prospects and an enjoyment for life.
A2- Demographic and psychographic profile
Rather than seeing our audience as masses of people or simply viewing them in numerical terms, we segmented them into demographic and psychographic profiles.
A Demographic segmentation is where the audience is segmented according to various significant social criteria, e.g. gender, class, race and sexuality.
The reason behind this was to break down the audience in order to generate an idea of what our target audience would be such as 16-24 year olds and therefore what there interests are, as a result making them accessible and enabling us to appeal to them in a suitable manner.
Additionally this, the demographic segmentation allows us to separate our target audience into various socio economic categories, such as on the JICNARS scale our audience would fall under A (Higher management), B (middle management) and C1 (junior management). This is due to the more sophisticated elements of their videos such as pop art. However the disadvantages of this method of categorisation can be that it is misleading when targeting an audience, as these may highlight superficial similarities and differences, as two people may fall under the same category e.g. 16-24 year olds, yet they may lead completely different lifestyles.
A more accurate way of segmenting our audience is Psychographic segmentation, also known as lifestyle profiling. This combines a psychological profile of our consumer with ideas of how they conducted their life in the market place. This process allows us to see the various attitudes, values, beliefs and lifestyle choices used to predict future consumption. On the VALS they would most predominantly be experiences.
A Demographic segmentation is where the audience is segmented according to various significant social criteria, e.g. gender, class, race and sexuality.
The reason behind this was to break down the audience in order to generate an idea of what our target audience would be such as 16-24 year olds and therefore what there interests are, as a result making them accessible and enabling us to appeal to them in a suitable manner.
Additionally this, the demographic segmentation allows us to separate our target audience into various socio economic categories, such as on the JICNARS scale our audience would fall under A (Higher management), B (middle management) and C1 (junior management). This is due to the more sophisticated elements of their videos such as pop art. However the disadvantages of this method of categorisation can be that it is misleading when targeting an audience, as these may highlight superficial similarities and differences, as two people may fall under the same category e.g. 16-24 year olds, yet they may lead completely different lifestyles.
A more accurate way of segmenting our audience is Psychographic segmentation, also known as lifestyle profiling. This combines a psychological profile of our consumer with ideas of how they conducted their life in the market place. This process allows us to see the various attitudes, values, beliefs and lifestyle choices used to predict future consumption. On the VALS they would most predominantly be experiences.
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