Friday, October 16, 2009
Thursday, October 8, 2009
Treatment for Pop Video
Our video is surrounded and designed by the Pop Art movement. We researched Pop Art Artists such as Andy Warhol and Roy Lichtenstein and incorporated their design into our video. This acts as an aid to humanise the band. It also makes then accessible where everyone can create this artwork and not just those with extraordinary talent.
The colours used in the Pop Art was an inspiration to our overall design as it reflects the fun loving, excitable and quirky nature of the band. The fact the band are presented in frames shows how society idolise celebrities and show hoe the media is a driving force in how we consume music and the bands behind it.
The narrative of the video includes a female artist hanging up her portrait of the band. These images then come to life as they are hung up. This creates the paradox of the band being present but absent, satisfying the audience however driving them to want more. It appears to us that the female is idolising the band, however this is turned around at the end where the band hang up a painting of the Artist. This challenges the stereotype that a girl would idolise the band and in fact the band are looking at the girl because she is attractive meaning the roles are reversed.
The performance aspect of the video shows the band playing their own instruments. This shows the audience that they are versatile and talented individuals who make their own music and own songs. It also helps the band to look more organic even though the imagery is synthetic. This element of performance will reach out to audiences who like bands that play their own instruments. The way the performance is presented will also show that the band are fun loving and are exciting. The use of bright colours on the guitar will literally tell the audience “Music makes the world colourful” and hopefully after seeing the band perform their talent the audience will either want to go and learn musical instruments or carry on playing.
The colours used in the Pop Art was an inspiration to our overall design as it reflects the fun loving, excitable and quirky nature of the band. The fact the band are presented in frames shows how society idolise celebrities and show hoe the media is a driving force in how we consume music and the bands behind it.
The narrative of the video includes a female artist hanging up her portrait of the band. These images then come to life as they are hung up. This creates the paradox of the band being present but absent, satisfying the audience however driving them to want more. It appears to us that the female is idolising the band, however this is turned around at the end where the band hang up a painting of the Artist. This challenges the stereotype that a girl would idolise the band and in fact the band are looking at the girl because she is attractive meaning the roles are reversed.
The performance aspect of the video shows the band playing their own instruments. This shows the audience that they are versatile and talented individuals who make their own music and own songs. It also helps the band to look more organic even though the imagery is synthetic. This element of performance will reach out to audiences who like bands that play their own instruments. The way the performance is presented will also show that the band are fun loving and are exciting. The use of bright colours on the guitar will literally tell the audience “Music makes the world colourful” and hopefully after seeing the band perform their talent the audience will either want to go and learn musical instruments or carry on playing.
Thursday, September 17, 2009
A2-Star Image
Artist: Picaso's Enemies
Choice of track: Vampire weekend- cape kassa kassa.
Band: The band consists of 4 male good looking, single members. There is one lead vocalist and 3 on instrumentals, one on guitar, one on keyboard and one on drums.
Genre: The style of the music is Electro with a bit of Indie Pop mixed with alternative, we chose this genre of music in order to try and cater for as many musical tastes as possible consecutively to try and attract the largest population and fan basis possible for the band. So that as many singles leading to albums could be sold creating a globally well known newly found band.
Type of Act: The act is an organic group that was formed together themselves with their own creativeness and styled music. This is one of their main attractions as a band as they are unlike artists such as Girls Aloud, created synthetically by a recording artist with their music previously made for them. The acts music is unique and created solely through inspirations in their lives and passion for the love of the music. The band first met at university where they performed at local gigs to a crowd of 50-100 in order to get themselves will known in the local area and to earn a bit of extra cash separate to survive the troubles of their finances of university. One day, whilst playing at the gigs they were spotted by a recording company known as island records who also have signed off Florence and the Machine. This became the bands big break, as they are now on the quest to become globally well known and famous through their music.
Star Image: The star image of the band is incoherent. Therefore it is incomplete and open. This basically means, the audience feel a connection to the band in the sense that they feel ordinariness, ‘just like the band’ such as being in the same room with them during gigs and concerts. Therefore a similarity connection is felt by the audience with the band. This entices the audience and makes them feel good about themselves when they listen to the band’s music. Having said this, there is also a sense that the band is not like the audience and that there is a clear separation in the sense that the artist/s are extraordinary and different from their audience. They have a huge talent and although they are present in the concerts they are still worlds apart, as the audience look up to them as role models and inspiration to question why they are not as talented in life as the band.
In addition the band members of a young age, early 20s and therefore will appeal to a younger target audience that hold the largest population for listening to this style of indie music.
The band is also famously known for their fun lifestyle, always being up for a laugh and fun loving quirky nature. In addition to this they are also known for always giving 100% at all their gigs no matter what the size. In terms of image and style, the lead singer is dressed in vintage indie clothing, and shown they have an indie quirky style with longish styled dark hair. The male band members on instruments are also dressed similar to compliment the lead singers style however they are not as good looking and do not stand out as much as the lead. He is the icon that will attract the audience and fan basis e.g. single and good looking.
Target audience: Since the band is in their early 20’s this is the target audience that will be attracted towards this indie styled band. Such as 16-28 year olds, as this is also the new current young style of music. The male members of the band are young, single and good looking therefore females will be attracted to them, increasing their popularity and image as well as the male audience seeing them as a role model as they attract all the women. The boys will therefore want to know how to achieve this, they will start listening to the artist’s music and learn how to dress and become like the band. The music is also very current and so teenagers of this age will want to appear cool, therefore knowledge for this music will be created to impress there peers.
Choice of track: Vampire weekend- cape kassa kassa.
Band: The band consists of 4 male good looking, single members. There is one lead vocalist and 3 on instrumentals, one on guitar, one on keyboard and one on drums.
Genre: The style of the music is Electro with a bit of Indie Pop mixed with alternative, we chose this genre of music in order to try and cater for as many musical tastes as possible consecutively to try and attract the largest population and fan basis possible for the band. So that as many singles leading to albums could be sold creating a globally well known newly found band.
Type of Act: The act is an organic group that was formed together themselves with their own creativeness and styled music. This is one of their main attractions as a band as they are unlike artists such as Girls Aloud, created synthetically by a recording artist with their music previously made for them. The acts music is unique and created solely through inspirations in their lives and passion for the love of the music. The band first met at university where they performed at local gigs to a crowd of 50-100 in order to get themselves will known in the local area and to earn a bit of extra cash separate to survive the troubles of their finances of university. One day, whilst playing at the gigs they were spotted by a recording company known as island records who also have signed off Florence and the Machine. This became the bands big break, as they are now on the quest to become globally well known and famous through their music.
Star Image: The star image of the band is incoherent. Therefore it is incomplete and open. This basically means, the audience feel a connection to the band in the sense that they feel ordinariness, ‘just like the band’ such as being in the same room with them during gigs and concerts. Therefore a similarity connection is felt by the audience with the band. This entices the audience and makes them feel good about themselves when they listen to the band’s music. Having said this, there is also a sense that the band is not like the audience and that there is a clear separation in the sense that the artist/s are extraordinary and different from their audience. They have a huge talent and although they are present in the concerts they are still worlds apart, as the audience look up to them as role models and inspiration to question why they are not as talented in life as the band.
In addition the band members of a young age, early 20s and therefore will appeal to a younger target audience that hold the largest population for listening to this style of indie music.
The band is also famously known for their fun lifestyle, always being up for a laugh and fun loving quirky nature. In addition to this they are also known for always giving 100% at all their gigs no matter what the size. In terms of image and style, the lead singer is dressed in vintage indie clothing, and shown they have an indie quirky style with longish styled dark hair. The male band members on instruments are also dressed similar to compliment the lead singers style however they are not as good looking and do not stand out as much as the lead. He is the icon that will attract the audience and fan basis e.g. single and good looking.
Target audience: Since the band is in their early 20’s this is the target audience that will be attracted towards this indie styled band. Such as 16-28 year olds, as this is also the new current young style of music. The male members of the band are young, single and good looking therefore females will be attracted to them, increasing their popularity and image as well as the male audience seeing them as a role model as they attract all the women. The boys will therefore want to know how to achieve this, they will start listening to the artist’s music and learn how to dress and become like the band. The music is also very current and so teenagers of this age will want to appear cool, therefore knowledge for this music will be created to impress there peers.
Friday, September 11, 2009
A2 advanced production portfolio-Treatment Ideas.
Die another Day- Madonna!!!
1. Foot steps up to parked cars. People waiting outside!!
2. Head lights of car go on in canon!!
3. Drugs, exchanging money!!
4. Sexy silhouettes of 4 girls. Dancing, posing, slow motion.
5. Close up of drugs
6. Girls start to come out of silhouettes.
7. Guns come out.
8. Gun fight
9. Someone gets shot. On “erh erh erh”
10. Car shoot out, going down the ramps, shoot out. Cars going off track
11. Girls go crazy with dancing. Fan machine
12. Flexible moves
13. Taken to warehouse (druggy) put in a chair
14. Beaten up put in chair
15. Punched and thrown against a wall
16. Dancers walk through tunnel on walls dancing sexy etc
17. Pushing their bodies against the walls
18. Druggie is left on laughing, they leave in their cars.
19. Lights are flickering above dude, guy look sup!!
20. More dancing
21. Guy looks up, chained up.
22. Doors close, guy looks scared. Light goes out.
23. He screams
Cant heal you- Five finger death punch!!
1. On the band, drums, guitar.
2. Girl on couch (goth)
3. Close up on needles, drugs on table
4. Start injecting herself
5. Close up on eyes
6. Suddenly sees herself everywhere
7. Back on band
8. Girls is going mad , grasping head/shaking
9. Flash backs of her past
10. Starts trying to scratch and cut herself
11. Runs out of door, walking looking weird bumping into people on streets (slow motion)
12. World is spinning. Camera on tilt (unease)
13. Starts climbing ladder on top of a building
14. Back on band
15. Tries hitting herself (illusion)
16. Showing her actually hitting air
17. Stand looking over roof tops into the sky. Sunset
18. Closes her eyes, puts arms out and leans forward to her death..
19. “Save yourself”- she drops dead from the building.
Three days grace-time of dying.
1. Girl on the floor, lying down, close up of drugs on table
2. Go to band, different angles (wind) confetti paper falling
3. Flash backs, memories. Scattered
4. Being kidnapped by drug lords
5. In a chair being beaten up, punched. Injected drugs
6. Flashing lights. Memories, life flashing by
7. Back to girl. Head hurts, shakes head
8. Band
9. Boyfriend comes home, turns sees girlfriend on floor
10. Shakes her, tries to wake her up
11. Close up of bottles of pills
12. Band again
13. Tries to bring her back
14. Flash backs
15. Lights back to boyfriend
16. A bright white straight light
17. Girl opens her eyes- sees her boyfriend he smiles at her!!
1. Foot steps up to parked cars. People waiting outside!!
2. Head lights of car go on in canon!!
3. Drugs, exchanging money!!
4. Sexy silhouettes of 4 girls. Dancing, posing, slow motion.
5. Close up of drugs
6. Girls start to come out of silhouettes.
7. Guns come out.
8. Gun fight
9. Someone gets shot. On “erh erh erh”
10. Car shoot out, going down the ramps, shoot out. Cars going off track
11. Girls go crazy with dancing. Fan machine
12. Flexible moves
13. Taken to warehouse (druggy) put in a chair
14. Beaten up put in chair
15. Punched and thrown against a wall
16. Dancers walk through tunnel on walls dancing sexy etc
17. Pushing their bodies against the walls
18. Druggie is left on laughing, they leave in their cars.
19. Lights are flickering above dude, guy look sup!!
20. More dancing
21. Guy looks up, chained up.
22. Doors close, guy looks scared. Light goes out.
23. He screams
Cant heal you- Five finger death punch!!
1. On the band, drums, guitar.
2. Girl on couch (goth)
3. Close up on needles, drugs on table
4. Start injecting herself
5. Close up on eyes
6. Suddenly sees herself everywhere
7. Back on band
8. Girls is going mad , grasping head/shaking
9. Flash backs of her past
10. Starts trying to scratch and cut herself
11. Runs out of door, walking looking weird bumping into people on streets (slow motion)
12. World is spinning. Camera on tilt (unease)
13. Starts climbing ladder on top of a building
14. Back on band
15. Tries hitting herself (illusion)
16. Showing her actually hitting air
17. Stand looking over roof tops into the sky. Sunset
18. Closes her eyes, puts arms out and leans forward to her death..
19. “Save yourself”- she drops dead from the building.
Three days grace-time of dying.
1. Girl on the floor, lying down, close up of drugs on table
2. Go to band, different angles (wind) confetti paper falling
3. Flash backs, memories. Scattered
4. Being kidnapped by drug lords
5. In a chair being beaten up, punched. Injected drugs
6. Flashing lights. Memories, life flashing by
7. Back to girl. Head hurts, shakes head
8. Band
9. Boyfriend comes home, turns sees girlfriend on floor
10. Shakes her, tries to wake her up
11. Close up of bottles of pills
12. Band again
13. Tries to bring her back
14. Flash backs
15. Lights back to boyfriend
16. A bright white straight light
17. Girl opens her eyes- sees her boyfriend he smiles at her!!
Monday, May 11, 2009
Xx Marketing- AS xX
On my blogger, I have set up various ways of marketing my thriller.
By setting up social networking sites such as filming to my space as well as you tube. The purpose behind this was to engage the target audiences so that our film would be distributed amongst people and ratings increased.
For my blogger, I have set up various ways of marketing my thriller.
For example, setting up social networking sites such as uploading my film to Myspace as well as You Tube. The purpose behind this was to engage the target audiences so that our film would be distributed amongst people and ratings increased.
As Nibiru, is a low budget independent thriller due to insufficient funding this has meant that advertising and distribution has been a challenging process. As a result, if this was a real UK independent film we would ask for funding from P and A (print and advertising) in order to gain the funds needed for advertising and marketing schemes.
Additionally, due to this we found the internet was the most cost effective way of engaging our audience. Through this system we were able to create widgets an example from Lesbain Vampire Killers, and games in order to make our film more exiting and appeal to our audiences.
Another way of making our audience aware of our film is to send Nibiru to the International Festival Institution in order to get our film played and therefore people aware of it to increase viewings. This is another way of widening our distribution through a marketing campaign.
If this film was able to obtain a release cycle to be watched in cinemas, due to its low budget and only being a small independent UK film. I feel it would be aired in small cinemas in rural areas such as the Duke of York in Brighton, instead of in the CBD or central of London such as leister square where films such as the Dark knight would be more appropriate to be aired.
The marketing campaigns on my blog are a small proportion of the ideas of types of marketing schemes that could be used to gain the audiences attention for the film.
By setting up social networking sites such as filming to my space as well as you tube. The purpose behind this was to engage the target audiences so that our film would be distributed amongst people and ratings increased.
For my blogger, I have set up various ways of marketing my thriller.
For example, setting up social networking sites such as uploading my film to Myspace as well as You Tube. The purpose behind this was to engage the target audiences so that our film would be distributed amongst people and ratings increased.
As Nibiru, is a low budget independent thriller due to insufficient funding this has meant that advertising and distribution has been a challenging process. As a result, if this was a real UK independent film we would ask for funding from P and A (print and advertising) in order to gain the funds needed for advertising and marketing schemes.
Additionally, due to this we found the internet was the most cost effective way of engaging our audience. Through this system we were able to create widgets an example from Lesbain Vampire Killers, and games in order to make our film more exiting and appeal to our audiences.
Another way of making our audience aware of our film is to send Nibiru to the International Festival Institution in order to get our film played and therefore people aware of it to increase viewings. This is another way of widening our distribution through a marketing campaign.
If this film was able to obtain a release cycle to be watched in cinemas, due to its low budget and only being a small independent UK film. I feel it would be aired in small cinemas in rural areas such as the Duke of York in Brighton, instead of in the CBD or central of London such as leister square where films such as the Dark knight would be more appropriate to be aired.
The marketing campaigns on my blog are a small proportion of the ideas of types of marketing schemes that could be used to gain the audiences attention for the film.
Game
Make a free flash game!
This game was set up as a marketing campaign to enable the audience to beocme aware of the film and entice them in wathcing the film. It is a simple working game thereofre it is appropriate for all ages, widening the target audience and distribution.
This game was set up as a marketing campaign to enable the audience to beocme aware of the film and entice them in wathcing the film. It is a simple working game thereofre it is appropriate for all ages, widening the target audience and distribution.
Xx social networking-distribution xX
http://www.myspace.com/nibirufilm
http://www.ukfilmcouncil.org.uk/intfestivalhttp://www.ukfilmcouncil.org.uk/prints
http://www.ukfilmcouncil.org.uk/funding
http://www.myspace.com/nibirufilm
My space is a way of social networking in which to make the target audiences aware of our film, such as young adults between 20-30. We have put up the opening sequence for our thriller and the poster on the myspace and we are planning on advertising any film festivals, news, and screenings on it.
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