Choice of track: Vampire weekend- cape kassa kassa.
Band: The band consists of 4 male good looking, single members. There is one lead vocalist and 3 on instrumentals, one on guitar, one on keyboard and one on drums.
Genre: The style of the music is Electro with a bit of Indie Pop mixed with alternative, we chose this genre of music in order to try and cater for as many musical tastes as possible consecutively to try and attract the largest population and fan basis possible for the band. So that as many singles leading to albums could be sold creating a globally well known newly found band.
Type of Act: The act is an organic group that was formed together themselves with their own creativeness and styled music. This is one of their main attractions as a band as they are unlike artists such as Girls Aloud, created synthetically by a recording artist with their music previously made for them. The acts music is unique and created solely through inspirations in their lives and passion for the love of the music. The band first met at university where they performed at local gigs to a crowd of 50-100 in order to get themselves will known in the local area and to earn a bit of extra cash separate to survive the troubles of their finances of university. One day, whilst playing at the gigs they were spotted by a recording company known as island records who also have signed off Florence and the Machine. This became the bands big break, as they are now on the quest to become globally well known and famous through their music.
Star Image: The star image of the band is incoherent. Therefore it is incomplete and open. This basically means, the audience feel a connection to the band in the sense that they feel ordinariness, ‘just like the band’ such as being in the same room with them during gigs and concerts. Therefore a similarity connection is felt by the audience with the band. This entices the audience and makes them feel good about themselves when they listen to the band’s music. Having said this, there is also a sense that the band is not like the audience and that there is a clear separation in the sense that the artist/s are extraordinary and different from their audience. They have a huge talent and although they are present in the concerts they are still worlds apart, as the audience look up to them as role models and inspiration to question why they are not as talented in life as the band.
In addition the band members of a young age, early 20s and therefore will appeal to a younger target audience that hold the largest population for listening to this style of indie music.
The band is also famously known for their fun lifestyle, always being up for a laugh and fun loving quirky nature. In addition to this they are also known for always giving 100% at all their gigs no matter what the size. In terms of image and style, the lead singer is dressed in vintage indie clothing, and shown they have an indie quirky style with longish styled dark hair. The male band members on instruments are also dressed similar to compliment the lead singers style however they are not as good looking and do not stand out as much as the lead. He is the icon that will attract the audience and fan basis e.g. single and good looking.
Target audience: Since the band is in their early 20’s this is the target audience that will be attracted towards this indie styled band. Such as 16-28 year olds, as this is also the new current young style of music. The male members of the band are young, single and good looking therefore females will be attracted to them, increasing their popularity and image as well as the male audience seeing them as a role model as they attract all the women. The boys will therefore want to know how to achieve this, they will start listening to the artist’s music and learn how to dress and become like the band. The music is also very current and so teenagers of this age will want to appear cool, therefore knowledge for this music will be created to impress there peers.
